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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips (Hardcover, 2012)

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Product Information

The First How-To Strategy Guide to Transmedia Storytelling Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story. -David Gale, Executive Vice President, MTV Cross Media Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling. -Michelle Satter, Founding Director, Sundance Institute Feature Film Program An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended! -Jeff Gomez, CEO, Starlight Runner Entertainment A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling. -C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world's leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It's the buzzword for a new generation-a revolutionary technique for telling stories across multiple media platforms and formats-and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator's Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures-at a fraction of the cost. You'll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need-and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites-or even old-fashioned platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level-through transmedia storytelling.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071791526
eBay Product ID (ePID)
115982426

Product Key Features

Author
Andrea Phillips
Publication Name
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
191mm
Item Weight
708g

Additional Product Features

Title_Author
Andrea Phillips
Country/Region of Manufacture
United States

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Havard's Nursing Guide to Drugs

Phillip J. Anderson The Secret Life of Real Estate and Banking (Hardback)

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