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The Trendmakers: Behind the Scenes of the Global Fashion Industry by Jenny Lantz (Paperback, 2016)

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You are buying ONE brand new BOOK The Trendmakers: Behind the Scenes of the Global Fashion Industry - Behind the Scenes of the Global Fashion Industry. Author: Sanborn Year first published: 2016. Approximate dimensions: 230mm x 154mm x 17mm.

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Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Product Identifiers

Publisher
Bloomsbury Publishing PLC
ISBN-13
9781474259781
eBay Product ID (ePID)
221869189

Product Key Features

Author
Jenny Lantz
Publication Name
The Trendmakers: Behind the Scenes of the Global Fashion Industry
Format
Paperback
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
401g

Additional Product Features

Title_Author
Jenny Lantz
Series Title
Dress, Body, Culture
Country/Region of Manufacture
United Kingdom

All listings for this product

item 1 NEW BOOK The Trendmakers: Behind the Scenes of the Global Fashion Industry - Beh
AU $55.66
+AU $9.95 postage
item 2 Jenny Lantz The Trendmakers (Paperback) Dress, Body, Culture
AU $80.62
Free postage
item 3 The Trendmakers: Behind the Scenes of the Global Fashion Industry (Dress,
AU $105.00
Free postage
item 4 The Trendmakers: Behind the Scenes of the Global Fashion Industry by Jenny Lantz
AU $109.78
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item 5 The Trendmakers: Behind the Scenes of the Global Fashion Industry (Dress,
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Picture 1 of 1

The Trendmakers: Behind the Scenes of the Global Fashion Industry by Jenny Lantz (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 NEW BOOK The Trendmakers: Behind the Scenes of the Global Fashion Industry - Beh

item 2 Jenny Lantz The Trendmakers (Paperback) Dress, Body, Culture

item 3 The Trendmakers: Behind the Scenes of the Global Fashion Industry (Dress,

item 4 The Trendmakers: Behind the Scenes of the Global Fashion Industry by Jenny Lantz

item 5 The Trendmakers: Behind the Scenes of the Global Fashion Industry (Dress,

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