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Anbieterseitige Kundigung Von Kundenbeziehungen: Empirische Erkenntnisse Und Praktische Implikationen Zum Kundigungsmanagement by Andreas Lucco (Paperback, 2008)

About this product

About this product

Product Information

Andreas Lucco entwickelt ein spezifisches Wirkungsmodell der wahrgenommenen Kundigungsqualitat. Er identifiziert die kausalen Wirkungsbeziehungen zwischen der Kundigungsqualitat, der daraus resultierenden Kundenemotion und der Einstellung gegenuber dem Unternehmen nach der Kundigung. In den praktischen Implikationen fur ein kundenorientiertes Kundigungsmanagement zeigt der Autor idealtypische Segmente gekundigter Kunden und Ansatzpunkte fur ein Qualitatsmanagement bei Kundigungen auf.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834913807
eBay Product ID (ePID)
189008245

Product Key Features

Author
Andreas Lucco
Publication Name
Anbieterseitige Kundigung Von Kundenbeziehungen: Empirische Erkenntnisse Und Praktische Implikationen Zum Kundigungsmanagement
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
2008
Type
Textbook
Number of Pages
252 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Volume
24
Item Weight
331g

Additional Product Features

Title_Author
Andreas Lucco
Series Title
Basler Schriften Zum Marketing
Country/Region of Manufacture
Germany

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