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The Spread of Yield Management Practices: The Need for Systematic Approaches by Fabiola Sfodera (Paperback, 2005)

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.

Subject Area
Organizational Sociology, Data Analysis
Author
Fabiola Sfodera
Publication Name
The Spread of Yield Management Practices: the Need for Systematic Approaches
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2005
Type
Textbook
Number of Pages
154 Pages

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