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Managing Corporate Culture, Innovation, and Intrapreneurship by Howard W. Oden (Hardcover, 1997)

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Product Information

To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture-one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements-innovation, intrapreneurship, and corporate culture-and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship. Oden first looks at the actions that corporations must take to create a culture that is conducive to the venturing process. He makes clear that corporations must have not only a culture that supports innovation and intrapreneurship, but an organization and work force that can adapt quickly to exigencies. Also required is a well-structured venturing process. He describes this process in the second part of the book, breaking it down into three phases: concept development, technical development, and business development. Concept development is concerned only with product ideas, while hardware and software are developed in the technical phase. Business development concludes the process by assuring that the product succeeds in the marketplace. Written in a practical, non-technical style, Oden's book will prove to be a hands-on, action-oriented manual for improving the corporate venturing process and its output.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9781567200478
eBay Product ID (ePID)
95910505

Product Key Features

Author
Howard w. Oden
Publication Name
Managing Corporate Culture, Innovation, and Intrapreneurship
Format
Hardcover
Language
English
Subject
Management
Publication Year
1997
Type
Textbook
Number of Pages
296 Pages

Additional Product Features

Title_Author
Howard w. Oden
Country/Region of Manufacture
United States

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Managing Corporate Culture, Innovation, and Intrapreneurship by Howard W. Oden (Hardcover, 1997)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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