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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Revised and Updated by Vanessa Fox (Paperback, 2012)

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John C. Dvorak, columnist, MarketWatch and PC Magazine "Finally! A nontechnical book about smarter search engine marketing. -- Lee Odden, CEO, TopRank Online Marketing "Vanessa Fox has a fantastic perspective into the search marketplace.

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Product Information

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox?who created Google's portal for site owners, Google Webmaster Central?explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as Panda Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118231937
eBay Product ID (ePID)
113719115

Product Key Features

Author
Vanessa Fox
Publication Name
Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy Revised and Updated
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
395g

Additional Product Features

Title_Author
Vanessa Fox
Country/Region of Manufacture
United States

All listings for this product

item 1 Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS You
AU $34.01
Free postage
item 2 NEW BOOK Marketing in the Age of Google - Your Online Strategy IS Your Business
AU $37.66
+AU $9.95 postage
item 3 Marketing in Age Google Your Online Strategy Is Your Busi by Fox Vanessa
AU $43.53
+AU $5.88 postage

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Picture 1 of 1

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Revised and Updated by Vanessa Fox (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS You

item 2 NEW BOOK Marketing in the Age of Google - Your Online Strategy IS Your Business

item 3 Marketing in Age Google Your Online Strategy Is Your Busi by Fox Vanessa

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Silent Spring by Rachel Carson (Paperback, 2000)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman (Paperback, 2009)

Save on Adult Learning & University

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Sapiens By Yuval Noah Harari

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