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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith (Hardcover, 2016)

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Stories sell. Great SALES STORIES sell even more. Sell With a Story is a rich compilation of story techniques that can improve any persuasion process. -Forbes.com If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you. - Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified. Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story * Craft a compelling and memorable narrative * Incorporate challenge, conflict, and resolution * Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Product Identifiers

Publisher
Harpercollins Focus
ISBN-13
9780814437117
eBay Product ID (ePID)
224583186

Product Key Features

Author
Paul Smith
Publication Name
Sell with a Story: How to Captûre Attention, Build Trust, and Close the Sale
Format
Hardcover
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
235mm
Item Width
165mm
Item Weight
453g

Additional Product Features

Title_Author
Paul Smith
Country/Region of Manufacture
United States

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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Steven Holzner Physics Essentials For Dummies (Paperback)

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

Care of People with Diabetes: A Manual for Healthcare Practice

The Fourth Turning By Neil Howe, William Strauss

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