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The Saudi Telecommunication Market by Ghaleb Bakri (Paperback, 2011)

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About this product

Product Information

The research design is exploratory in nature. It is involved in understanding the mobile phone services in Saudi Arabia and its expansion last five years. The performance of two companies was studied with respect to their customer centric approach. The purpose of the monograph is to understand the CRM techniques pursued by these two companies. The research was conducted in two phases: i)The first phase used secondary data about telecom sector in Saudi Arabia and operations of major telecom companies. ii)The second phase used primary data collection through a structured pilot survey. Data was collected from suppliers and customers.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783846514313
eBay Product ID (ePID)
190490679

Product Key Features

Author
Ghaleb Bakri
Publication Name
The Saudi Telecommunication Market
Format
Paperback
Language
English
Subject
Accounting, Business
Publication Year
2011
Type
Textbook
Number of Pages
104 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
163g

Additional Product Features

Title_Author
Ghaleb Bakri
Country/Region of Manufacture
Germany

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