Skip to main content

CURRENTLY SOLD OUT

Rural Indians' Perceptions of Brands Based on Ethics in Advertising by Director of Pain Medicine Anita Gupta (Paperback, 2012)

About this product

About this product

Product Information

Advertising as well as Marketing to the rural consumers is an altogether different ballgame. Here, life of the people revolves around traditional or cultural beliefs and values rather than on rationality and pragmatism. No wonder then, that customer perception of brands here plays a pivotal role in customers'purchase decision-making for various product categories and hence understanding that has significant relevance for marketers. Ethics in advertisements play a very important role in forming and molding the customer perception for their brands.Not much research was carried out earlier on the impact of ethics in advertisements on the customers' perception of brands in the context of rural India. This book is an attempt to fill that knowledge gap. It is based on a research conducted in rural areas of Uttar Pradesh-the biggest state in India in terms of the population. It was thought useful to come up with the outcome of a research on the issue of customer perception of brands based on ethics on advertising which carries a huge significance in the world of Marketing.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783659139086
eBay Product ID (ePID)
138702532

Product Key Features

Author
Director of Pain Medicine Anita Gupta
Publication Name
Rural Indians' Perceptions of Brands Based on Ethics in Advertising
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
60 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
100g

Additional Product Features

Title_Author
Director of Pain Medicine Anita Gupta
Country/Region of Manufacture
Germany

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
Silent Spring by Rachel Carson (Paperback, 2000)
4.3 out of 5 stars based on 3 product ratings
AU $27.60 New
---- Used
Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)
5.0 out of 5 stars based on 6 product ratings
AU $41.62 New
---- Used
Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)
No ratings or reviews yet.
AU $38.50 New
---- Used
Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)
No ratings or reviews yet.
AU $53.52 New
AU $45.00 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas
AU $35.00
Trending at AU $38.02
Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual
AU $49.00
Trending at AU $60.96
NEW Netter Atlas of Human Anatomy By Frank H. Netter Paperback Free Shipping
AU $113.95
Trending at AU $125.35
Sapiens By Yuval Noah Harari
AU $19.00
Trending at AU $19.96
Silent Spring by Rachel Carson (English) Paperback Book
AU $27.35
Trending at AU $27.79
Bloodlands: THE book to help you understand today's Eastern Europe by Timothy Sn
AU $28.04
Trending at AU $29.62

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like