Skip to main content

CURRENTLY SOLD OUT

Cultural Differences in FMCG Marketing in the German and the Indian Market by Rawel Raj (Paperback, 2015)

About this product

About this product

Product Information

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today's scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: How culture affects the FMCG marketing approaches in both the German and the Indian Market?

Product Identifiers

Publisher
Grin Publishing
ISBN-13
9783656869627
eBay Product ID (ePID)
209107356

Product Key Features

Book Title
Cultural Differences in Fmcg Marketing in the German and the Indian Market
Author
Rawel Raj
Format
Paperback
Language
English
Publication Year
2015
Number of Pages
28 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
50g

Additional Product Features

Title_Author
Rawel Raj

Best Selling in Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)
5.0 out of 5 stars based on 6 product ratings
AU $21.99 New
AU $15.39 Used
The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)
4.5 out of 5 stars based on 22 product ratings
AU $21.51 New
---- Used
Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)
4.8 out of 5 stars based on 25 product ratings
AU $18.90 New
AU $8.95 Used
Become What You Are: Expanded Edition by Alan W. Watts (Paperback, 2003)
5.0 out of 5 stars based on 2 product ratings
AU $29.54 New
---- Used
Geronimo Stilton: #9 Fabumouse Vacation for Geronimo by Geronimo Stilton (Paperback, 2004)
No ratings or reviews yet.
AU $21.81 New
AU $10.00 Used
First Day by Andrew Daddo (Paperback, 2014)
No ratings or reviews yet.
AU $10.00 New
AU $6.29 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

The Orthodox Study Bible, Hardcover: Ancient Christianity Speaks to Today's Worl
AU $63.30
Trending at AU $65.08
NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping
AU $11.95
Trending at AU $15.20
The 2023 Ninja Dual Zone Air Fryer Cookbook: 1000 Days Simple, Delicious & Low C
AU $18.48
Trending at AU $19.13
The Courage to be Disliked: The Japanese phenomenon that shows you how to free y
AU $19.95
Trending at AU $21.54
New Haunting Adeline Paperback - Best Quality Product - Paperback - FREE SHIP AU
AU $35.39
Trending at AU $38.07
Lonely Planet Vietnam | Paperback Book | NEW AU FREE SHIPPING AU
AU $27.90
Trending at AU $28.27

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like