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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives by Patrick P.K. Ng, Cindy S.B. Ngai (Paperback, 2016)

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About this product

Product Information

This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book's chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession's evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783662525456
eBay Product ID (ePID)
231366162

Product Key Features

Book Title
Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
Author
Patrick P.K. Ng, Cindy S.B. Ngai
Format
Paperback
Language
English
Topic
Literature
Publication Year
2016
Number of Pages
258 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
4787g

Additional Product Features

Editor
Patrick P.K. Ng, Cindy S.B. Ngai
Country/Region of Manufacture
Germany

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