Customer is considered The Boss in todays Corporate world. Every company's business depends on it's customer base.The importance of customer base increases with the increase in competition. That's why only those companies survive which try to trap not only the new customers but also try hard to retain the existing customers.This consultancy project has dealt with the establishment of a modern Customer Information System for Organon Livestock Feed company operating in Pakistan.Previously there was no mechanism to have information regarding it's customers. This project has emphasized the need of an efficient Customer Information System and guided the concerned management regarding establishing such an efficient CIS, System. The overall operating mechanism was laid down and different allied activities were instructed to be performed.
Product Identifiers
Publisher
Vdm Verlag
ISBN-13
9783639320497
eBay Product ID (ePID)
3049050302
Product Key Features
Author
Muhammad Usman Zia, Rana Muhammad Ayyub
Publication Name
Customer Information System
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
76 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
122g
Additional Product Features
Title_Author
Muhammad Usman Zia, Rana Muhammad Ayyub
Country/Region of Manufacture
Germany
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