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Events Und Tourismus: Stand Und Perspektiven Der Eventforschung by Cornelia Zanger (Paperback, 2016)

About this product

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Product Information

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie des Tourismus Erklarungsansatze fur die synergetische Verbindung von Events und touristischen Destinationen. Der Band fasst die auf der siebten Wissenschaftlichen Konferenz zur Eventforschung, die am 30. Oktober 2015 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Tourismus zusammen. Das Schwerpunktthema wird erganzt um wissenschaftliche und praxisorientierte Beitrage u. a. zur Foerderung des nachhaltigen Tourismus mit Events, der Inszenierung von Events, der oekonomischen Wirkung von Events sowie zum Event-Controlling.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658155148
eBay Product ID (ePID)
228740702

Product Key Features

Author
Cornelia Zanger
Publication Name
events Und Tourismus: Stand Und Perspektiven Der Eventforschung
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
333 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
413g

Additional Product Features

Series Title
Markenkommunikation Und Beziehungsmarketing
Country/Region of Manufacture
Germany
Editor
Cornelia Zanger

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