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Hybridity: The Cultural Logic Of Globalization by Marwan Kraidy (Paperback, 2005)

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About this product

Product Information

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.

Product Identifiers

Publisher
Temple University Press,U.S.
ISBN-13
9781592131440
eBay Product ID (ePID)
96817627

Product Key Features

Book Title
Hybridity: the Cultural Logic of Globalization
Author
Marwan Kraidy
Format
Paperback
Language
English
Publication Year
2005
Number of Pages
240 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
Marwan Kraidy
Country/Region of Manufacture
United States

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