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A Novel Introduction to Corporate Finance by Jason Mehl, Jonathan Manley Godbey (Paperback, 2012)

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Many introductory Corporate Finance textbooks tout their engaging, real-world examples, but they often fail to hold students' interest. A Novel Introduction to Corporate Finance offers a unique, innovative, and refreshing contrast. Structured as a work of literary fiction, the book successfully uses a compelling narrative to tell the story of Corporate Finance. Students read about struggling Finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Drinks. Eric becomes a mentor to Derek. The two meet weekly as Eric shares the story of how Caspian Sea Drinks grew from a humble lemonade stand to a publicly traded company. Their conversations provide an engaging context in which the fundamental concepts and principles of Corporate Finance are presented, both to Derek and to the student reader. Plot twists provide opportunities for additional examination and discussion of ethics in the corporate world. A Novel Introduction to Corporate Finance successfully employs fiction to provide students with a realistic, coherent view of what a corporation is, how it comes to be, and why Finance plays an important role in corporate development and growth. The format raises fascinating questions that are often overlooked in introductory courses. Students are interested in the plot and the fate of the characters, and are consequently highly motivated to understand the integrated business concepts. By following the story, students learn about topics ranging from angel investors to venture capitalists, IPO's to derivatives. Companion video lectures allow students to prepare before class, and professors to use valuable class time for lively discussion and problem-solving. Adopting instructors will receive an Instructor's Manual with solutions. Rather than struggling to read a standard text that presents each topic separately, and often includes more material than can be successfully covered in one course, A Novel Introduction to Corporate Finance offers a cost-effective alternative that speaks to the power of story-telling as a valuable educational tool. This book is ideal for Introduction to Corporate Finance and Business Finance courses. It is an excellent teaching tool for first-time instructors, who will benefit from using a story to inform each topic.

Product Identifiers

Publisher
Cognella, Inc
ISBN-13
9781621313960
eBay Product ID (ePID)
190048435

Product Key Features

Author
Jason Mehl, Jonathan Manley Godbey
Publication Name
A Novel Introduction to Corporate Finance
Format
Paperback
Language
English
Subject
Finance
Publication Year
2012
Type
Textbook
Number of Pages
234 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
525g

Additional Product Features

Title_Author
Jason Mehl, Jonathan Manley Godbey
Country/Region of Manufacture
United States

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A Novel Introduction to Corporate Finance by Jason Mehl, Jonathan Manley Godbey (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Sapiens A Brief History of Humankind by Yuval Noah Harari Paperback Book NEW

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

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