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Die UEberschrift: Sachzwange - Fallstricke - Versuchungen - Rezepte by Detlef Esslinger, Wolf Schneider (Paperback, 2015)

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Product Information

Was ist eigentlich die Kernaussage des Beitrags? Wie lasst sie sich in 30 oder 40 Anschlage fassen, sprachlich sauber und auch noch interessant? Sachzwange, Fallstrange und Versuchungen also. Das Lehrbuch gibt Rezepte, wie man mit ihnen fertig wird; illustriert mit einer Fulle von klassischen und neuen Beispielen fur gute und schlechte, peinliche und brillante UEberschriften. Neu in der funften Auflage ist das Thema UEberschriften in Online-Medien.

Product Identifiers

Publisher
Springer Vs
ISBN-13
9783658057541
eBay Product ID (ePID)
212286686

Product Key Features

Author
Detlef Esslinger, Wolf Schneider
Publication Name
Die Ueberschrift: Sachzwange-Fallstricke-Versuchungen-Rezepte
Format
Paperback
Language
German
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
166 Pages

Dimensions

Item Height
203mm
Item Width
152mm
Item Weight
249g

Additional Product Features

Title_Author
Wolf Schneider, Detlef Esslinger
Series Title
Journalistische Praxis
Topic
Literary Theory
Country/Region of Manufacture
Germany

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