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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets by Wolfgang Muhl-Benninghaus, Mike Friedrichsen (Hardcover, 2013)

About this product

About this product

Product Information

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642288968
eBay Product ID (ePID)
178342062

Product Key Features

Author
Wolfgang Muhl-Benninghaus, Mike Friedrichsen
Publication Name
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
880 Pages

Dimensions

Item Height
235mm
Item Width
155mm

Additional Product Features

Series Title
Media Business and Innovation
Editor
Mike Friedrichsen, Wolfgang Muhl-Benninghaus
Country/Region of Manufacture
Germany

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