The Nonprofit Guide to Strategic Communications: A Step-by-step Resource for Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy and Handle Crisis by Henry Griggs, Kathy Bonk (Paperback, 1998)
A Publication of the Communications Consortium Media Center This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:? Construct a solid strategic communications plan? Research media trAnds and case studies? Track public education and awareness? Select the most appropriate type of media for each campaign? Utilize new media and technology for increased publicity? Develop top-quality written materials and engaging releases? Handle media crises quickly and competently? Organize staffing and funding resources efficiently
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9780787943738
eBay Product ID (ePID)
94743938
Product Key Features
Author
Henry Griggs, Kathy Bonk
Publication Name
The Nonprofit Guide to Strategic Communications: A Step-by-step Resource for Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy and Handle Crisis
Format
Paperback
Language
English
Subject
Business
Publication Year
1998
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Height
282mm
Item Width
215mm
Item Weight
680g
Additional Product Features
Title_Author
Henry Griggs, Kathy Bonk
Country/Region of Manufacture
United States
Best Selling in Adult Learning & University
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University