CURRENTLY SOLD OUT

Methodology for Segmenting Industrial Markets: On the Basis of Buying Center Composition (Classic Reprint) by Jean-Marie Choffray (Paperback / softback, 2015)

About this product

Product Information

Excerpt from Methodology for Segmenting Industrial Markets: On the Basis of Buying Center Composition This paper presents methodology for segmenting industrial markets on the basis of the pattern of functional involvement in the phases of the purchasing decision process. A decision matrix is developed as a structured measurement instrument to collect information about the composition of decision making units within target firms. The convergent and discriminant validity of the measurement obtained with this method is assessed. Parallel clustering methods are used lo identify segments of organizations that exhibit similar patterns of involvement in their adoption process. Discriminant analysis is used to assess the differences between segments in terms of external company characteristics. The implications of this segmentation approach for industrial marketing strategy formulation are discussed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art techlogy to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Product Identifiers

Publisher
Forgotten Books
ISBN-10
1332269915
ISBN-13
9781332269914
eBay Product ID (ePID)
220663261

Product Key Features

Author
Jean-Marie Choffray
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Topic
History: World & General

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
27/09/2015
Country of Publication
United States

Best Selling in Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)
5.0 out of 5 stars based on 6 product ratings
AU $21.99 New
AU $15.39 Used
The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)
4.5 out of 5 stars based on 21 product ratings
AU $21.51 New
---- Used
Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)
4.8 out of 5 stars based on 25 product ratings
AU $18.90 New
AU $8.95 Used
Little, Big by John Crowley (Paperback, 2015)
No ratings or reviews yet.
AU $30.95 New
---- Used
Geronimo Stilton: #9 Fabumouse Vacation for Geronimo by Geronimo Stilton (Paperback, 2004)
No ratings or reviews yet.
AU $21.81 New
AU $10.00 Used
Australian Bushcraft by Richard Graves (Paperback, 2019)
4.5 out of 5 stars based on 4 product ratings
AU $32.53 New
AU $30.00 Used
First Day by Andrew Daddo (Paperback, 2014)
No ratings or reviews yet.
AU $10.00 New
AU $6.29 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

The Orthodox Study Bible, Hardcover: Ancient Christianity Speaks to Today's Worl
AU $63.30
Trending at AU $65.08
NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping
AU $11.95
Trending at AU $15.20
The 2023 Ninja Dual Zone Air Fryer Cookbook: 1000 Days Simple, Delicious & Low C
AU $18.48
Trending at AU $19.13
The Courage to be Disliked: The Japanese phenomenon that shows you how to free y
AU $19.95
Trending at AU $21.54
New Haunting Adeline Paperback - Best Quality Product - Paperback - FREE SHIP AU
AU $35.39
Trending at AU $38.07
Lonely Planet Vietnam | Paperback Book | NEW AU FREE SHIPPING AU
AU $27.90
Trending at AU $28.27

Shop by category

Methodology for Segmenting Industrial Markets: On the Basis of Buying Center Composition (Classic Reprint) by Jean-Marie Choffray (Paperback / softback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Little, Big by John Crowley (Paperback, 2015)

Geronimo Stilton: #9 Fabumouse Vacation for Geronimo by Geronimo Stilton (Paperback, 2004)

Australian Bushcraft by Richard Graves (Paperback, 2019)

First Day by Andrew Daddo (Paperback, 2014)

Save on Books

The Orthodox Study Bible, Hardcover: Ancient Christianity Speaks to Today's Worl

NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping

The 2023 Ninja Dual Zone Air Fryer Cookbook: 1000 Days Simple, Delicious & Low C

The Courage to be Disliked: The Japanese phenomenon that shows you how to free y

New Haunting Adeline Paperback - Best Quality Product - Paperback - FREE SHIP AU

Lonely Planet Vietnam | Paperback Book | NEW AU FREE SHIPPING AU

You may also like

Mary Shelley World literature & Classics Fiction Paperback Fiction & Books

Non-Fiction Paperback Marketing Fiction & Books

Mary Shelley Paperback Fiction & Books

Cookbooks Non-Fiction Paperback Fiction & Marketing Books

Mary Pope Osborne Paperback Fiction & Books

Mary Stewart Fiction Paperback Fiction & Books