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Strategisches Technologiemanagement: Eine Empirische Untersuchung Am Beispiel Des Deutschen Pharma-Marktes 1990-2010 by Christoph Feldmann (Paperback, 2007)

About this product

About this product

Product Information

Christoph Feldmann entwickelt ein Modell, das alle Entscheidungsebenen und Optionen von Pharma- und Biotechnologieunternehmen im Rahmen technologiestrategischer Entscheidungsprozesse systematisch abbildet und eine klar strukturierte unternehmerische Entscheidungsfindung erlaubt. Er charakterisiert die technologiestrategische Ausrichtung der Gesamtbranche und der sie konstituierenden Technologiestrategietypen und ermoeglicht so den fundierten und differenzierten Zugang zur technologiestrategischen Ausrichtung und Neupositionierung der hochinnovativen Pharma-Branche.

Product Identifiers

Publisher
Deutscher Universitatsverlag
ISBN-13
9783835003187
eBay Product ID (ePID)
190580725

Product Key Features

Author
Christoph Feldmann
Publication Name
Strategisches Technologiemanagement: Eine Empirische Untersuchung Am Beispiel Des Deutschen Pharma-Marktes 1990-2010
Format
Paperback
Language
German
Subject
Management
Publication Year
2007
Type
Textbook
Number of Pages
795 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
975g

Additional Product Features

Title_Author
Christoph Feldmann
Country/Region of Manufacture
United Kingdom

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