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Advertising and Public Relations Law by Ronald T. Farrar, Erik L. Collins, Roy L. Moore (Hardcover, 1997)

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Product Information

Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement? The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including: *the categorization of different kinds of speech afforded different levels of First Amendment protection; *court-created tests for laws and regulations of speech; and *non content-based restrictions on speech and expression. {Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.} This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805816792
eBay Product ID (ePID)
94387959

Product Key Features

Subject Area
Commercial Law, Civil Service
Author
Ronald T. Farrar, Erik L. Collins, Roy L. Moore
Publication Name
Advertising and Public Relations Law
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
1997
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
839g

Additional Product Features

Title_Author
Erik L. Collins, Ronald T. Farrar, Roy L. Moore
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States

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Advertising and Public Relations Law by Ronald T. Farrar, Erik L. Collins, Roy L. Moore (Hardcover, 1997)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Silent Spring by Rachel Carson (Paperback, 2000)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman (Paperback, 2009)

Save on Adult Learning & University

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

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