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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus (Hardcover, 2013)
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AU $50.05
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But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.