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Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Hardcover, 2012)

About this product

About this product

Product Information

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118099209
eBay Product ID (ePID)
128934899

Product Key Features

Author
Alina Wheeler
Publication Name
Designing Brand Identity: an Essential Guide for the Whole Branding Team
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
285mm
Item Width
220mm
Item Weight
1344g

Additional Product Features

Title_Author
Alina Wheeler
Country/Region of Manufacture
United States

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