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Public Relations Cases by Darrell C. Hayes, Jerry A. Hendrix and Pallavi Damani Kumar (2012, Trade Paperback, Revised edition)

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Product Information

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Product Identifiers

Publisher
Wadsworth
ISBN-10
1111344426
ISBN-13
9781111344429
eBay Product ID (ePID)
109056113

Product Key Features

Author
Darrell C. Hayes, Pallavi Damani Kumar, Jerry A. Hendrix
Publication Name
Public Relations Cases
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2012
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Length
9.1in
Item Height
0.8in
Item Width
6.3in
Item Weight
20 Oz

Additional Product Features

Lc Classification Number
Hm1221.H46 2012
Edition Description
Revised Edition
Edition Number
9
Table of Content
PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.
Copyright Date
2013
Target Audience
College Audience
Topic
Business Communication / General, Public Relations, General, Industries / Media & Communications
Dewey Decimal
659.2
Dewey Edition
22
Genre
Business & Economics

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4 out of 5 stars
by ggbhxy7rscg@del...04 Apr, 2014
Solving the Case
The textbook required was not available at my bookstore, then when it became available it was too expensive. I frantically search and researched for the this book, no success. A friend suggested ebay. The only outlet that had the book! Ebay will be my first and only choice for products. Very pleased.