Retaining its original underlying goal of viewing the electronic communications media from a broad academic perspective, the seventh edition of this text presents these media both as products of contemporary social forces and as social forces in their own right. It also presents them in a wider context whose breadth encompasses many academic areas, from ecomics to law and from history to social science. The work continues to emphasize the transnational implications of broadcasting in an increasingly interconnected world, and includes a chapter covering a range of issues involved in global broadcasting. Ancillary package available upon adoption.
Product Identifiers
Publisher
Houghton Mifflin, Houghton Mifflin (Academic)
ISBN-10
0395673313
ISBN-13
9780395673317
eBay Product ID (ePID)
94440275
Product Key Features
Author
Christopher H. Sterling, Sydney w. Head, Lemuel Schofield