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Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy by Anand Sanwal (Hardcover, 2007)

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If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization. Optimizing Corporate Portfolio Management takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, etc. CPM is appropriate anywhere discretionary investments are being selected and executed. As a result, other terms used to describe portfolio management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or slices of CPM. The book is written by Anand Sanwal, an expert on CPM, who has led American Express' CPM discipline (referred to as American Express Investment Optimization). American Express' CPM efforts are widely recognized as the most extensive, substantial and progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to ultimately deliver pragmatic and proven recommendations on how to make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of American Express, and several case studies from leading financial services, technology, and government organizations utilizing CPM. Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board, Gartner, Accenture Marketing Sciences, The Wharton School of Business and many others.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470126882
eBay Product ID (ePID)
95183014

Product Key Features

Author
Anand Sanwal
Publication Name
Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2007
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
242mm
Item Width
168mm
Item Weight
562g

Additional Product Features

Title_Author
Anand Sanwal
Country/Region of Manufacture
United States

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Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy by Anand Sanwal (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

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